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Tools We Love
As a small business ourselves, we know the importance of finding great tools that make daily operations easier. We also understand that keeping overhead low is sometimes a priority when starting out. Below are our very favorite tools we use, love and recommend.
Metricool
Tracks analytics in one place.
If you are looking for one place to track all your marketing analytics in one place (for FREE 🤯), Metricool is the tool for you. Setting it up is a breeze, and it offers a wide range of filter and reporting options for all your social media, website, and ad metrics. This tool is suitable for all business sizes, not just small or new businesses.
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Free to use • Offers Premium Version
Wave
For invoicing and accounting.
Wave is a great app/website with excellent features for being free.
It helps you with invoicing and accounting and has options to organize your payroll, receipts, and bills. It is free to use, but like all payment processors, they take a small percentage of your invoice's dollar amount.
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Free to use • Offers Premium Features
Canva
Design anything effortlessly.
With Canva, every small business owner can easily create beautiful posts and designs that will make their business stand out. Design anything from scratch or use one of their endless templates.
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Free to use • Offers Pro Plan
Airtable
Like Excel but better.
Airtable combines the simplicity of a spreadsheet with the complexity of a relational database. Customizable tables with powerful features that sync with other spreadsheets, making workflow, productivity, and everyday operations more manageable.
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Free to use • Offers Premium Plans
Grammerly
A copywriting must have.
Like spellcheck but way better. A must-have tool designed to enhance your writing by catching grammar, spelling, and punctuation errors. It even has an AI feature that offers helpful suggestions for clarity, tone, and style.
Free limited use • Offers Paid Version
Copy.ai
Chat GPT for copywriting.
Copy.ai is a powerful AI-driven writing tool. It generates high-quality copy for various purposes, including marketing, social media captions, emails, and more. It has similar features to Chat GPT, so if you are on a budget, stick to Chat GPT.
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Free limited use • Offers Paid Version
Planoly
Easy social media planning.
If you are looking for a super user-friendly way to plan, manage, and post your social media content, Planoly was one of the first and one of my favorite content planners. It's only gotten better since I started using it in 2017.
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Offers Free Trial
Wix
Cheap & user-friendly website builder.
If you are working with a limited budget or starting a new business, Wix is an excellent platform to consider. It offers a user-friendly interface that makes it easy to build your own website with all the necessary features, such as selling products, taking bookings, blogging, and more. It's an ideal choice for those who are somewhat tech-savvy and looking to save money during the startup phase.
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Free limited use • Offers Paid Version
Mailchimp
Makes email marketing easy.
Mailchimp is a great way to introduce email markeing into your business. They offer free plans if you have less than 1,500 emails/contacts. They also provide great tutorials to teach you how to use all their tools.
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Free limited use • Offers Paid Version
Please note some of the links on this blog are affiliate links. This means that if you click on them and decide to sign up or make a purchase, I may earn a small commission. Don't worry; this won't cost you anything extra! Rest assured, I only recommend products and services I have personally used and believe in.